As a successful brand owner, your products are already being sold on Amazon.
Perhaps you already sell your products directly to Amazon resellers. Or maybe you sell the products to wholesalers whose clients resell them on Amazon.
But how many Amazon resellers have talked to you about your position in the Amazon search results for your main keywords? How many of them have mentioned the first 80 characters of the titles, the low resolution product images, the ineffective bullet points, the lack of product descriptions, the negative customer reviews?